Case Study: Springs Houses Online Realty lowers cost per close with Sierra Interactive

How Springs Houses Online Realty Lowered CPC

Eric Richards, a broker at Springs Houses Online Realty, was facing a challenge with his previous real estate platform, which had drastically increased his average cost-per-close by 62%, peaking as high as 118% for some properties. Seeking to lower his marketing spend and improve the return on investment from online leads, he needed a new solution. He turned to the high-converting real estate websites and lead management software from Sierra Interactive.

By implementing Sierra Interactive's platform, which included an SEO-powered website and an automated CRM for lead follow-up, Richards saw immediate and dramatic improvements. Key metrics shifted positively: website conversion rates jumped from 2-3% to 13-14%, and his cost-per-close was reduced from $900-1,200 to his target of $500-550. This solution from Sierra Interactive enabled him to achieve an average of $250,000 in gross commission income annually.

Springs Houses Online Realty

Eric Richards

Springs Houses Online Realty