Case Study: Cain Realty Group generates 700 seller leads in six months with Sierra Interactive PPC management

How Cain Realty Group Generated 700 Seller Leads With Sierra Interactive

Cain Realty Group, a real estate team operating in the competitive Austin market, was struggling with low-quality, high-volume leads from their pay-per-click (PPC) advertising. Despite generating many leads, a majority contained fake information and very few resulted in closed properties, preventing them from reaching their ROI goals and a $120 million annual transaction target. They turned to Sierra Interactive for a new PPC management strategy to improve lead quality.

Sierra Interactive implemented its transparent PPC management service, which uses a built-in framework to optimize campaigns for qualified lead generation rather than just quantity. This solution provided Cain Realty Group with high-intent seller leads at a low cost. As a result, they generated nearly 700 seller leads in six months, tripled their number of closings from PPC, and saw a significant return on investment, estimating $1.4 million in closed volume in just three weeks and putting them on track to hit their $120 million goal.

Cain Realty Group

Ricky Cain

Cain Realty Group