Case Study: Build Idaho achieves 100% organic leads with Sierra Interactive

How Build Idaho Drives 100% Organic Leads with Sierra’s SEO Power

The customer, Build Idaho, a real estate team in Boise, sought to generate leads entirely through organic search without spending money on paid advertising. They partnered with vendor Sierra Interactive to leverage its SEO-optimized IDX website platform to achieve this goal.

Sierra Interactive's solution provided a powerful, integrated platform for content and search. Build Idaho used Sierra's tools to create evergreen community pages, publish timely blog posts with a strategic internal linking structure, and optimize thousands of dynamically updated saved search pages for niche queries. This strategy resulted in the customer driving 100% of their leads organically, successfully eliminating their dependence on paid lead sources like Zillow and PPC.

Build Idaho

Trey Langford

Build Idaho