Case Study: C2 Realty Group of Real Brokerage scales Northern California growth with Sierra Interactive

A Sierra Interactive Case Study

Preview of the C2 Realty Group of Real Brokerage Case Study

C2 Realty Group of Real Brokerage - Customer Case Study

C2 Realty Group of Real Brokerage, a dynamic real estate brokerage, faced significant challenges in scaling its operations after a period of rapid growth. The team grew from 6 to 60 agents and needed an efficient way to recruit new agents, nurture a high volume of leads, and manage its expanding business. To tackle this, they transitioned to Sierra Interactive to utilize its real estate CRM and automation tools.

By implementing Sierra Interactive, C2 Realty Group leveraged automations and action plans for lead nurturing and a dialer dashboard for agent accountability. This solution enabled the team to efficiently self-source leads and scale their operations. The results were substantial, putting the team on track to achieve its goal of $155 million in sales volume for 2024, a 35% increase from the previous year, and effectively capturing new business from its property management leads.


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C2 Realty Group of Real Brokerage

Kyle Chernetsky

C2 Realty Group of Real Brokerage


Sierra Interactive

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