Case Study: Crest Point Real Estate boosts lead quality and conversions with Sierra Interactive

Boosting a Growing Team’s Earned Revenue by 10% with Sierra

Crest Point Real Estate, a start-up real estate agency, needed a full-service software platform to manage lead generation and improve conversion rates to support its fast-growing business. Founder Patrick Keller sought a solution that could seamlessly integrate front-facing lead generation with backend management to provide a stress-free client experience and outperform low industry benchmarks. They partnered with Sierra Interactive for its real estate-specific lead generation and management software.

Sierra Interactive provided Crest Point Real Estate with a combination of IDX websites and pay-per-click ad management to generate high-quality leads. A key differentiator was Sierra's automated action plans for follow-up, which used email, text, and ringless voicemail. This solution led to impressive results, including a 50%+ action plan response rate and a 3% PPC conversion rate, significantly exceeding industry averages. In one year, this translated to 20 closed deals and over $115,000 in gross commission income, boosting the agency's earned revenue by 10%.

Crest Point Real Estate

Patrick Keller

Crest Point Real Estate