Siege Media
54 Case Studies
A Siege Media Case Study
Sinch, a cloud communications platform based in Stockholm, faced a challenge where it lagged behind its competitors in organic keywords, monthly traffic, and traffic value despite having a strong backlink profile. To address this, the company engaged the vendor Siege Media for content marketing and SEO services.
Siege Media implemented a content strategy focused on high-value, low-competition topics to drive relevant traffic. They created informative top-funnel content, such as "What Is" posts, which quickly ranked for target terms and generated passive link opportunities. This solution led to significant growth for Sinch, including a 715% increase in monthly organic traffic to its blog and a 1,094% increase in traffic value within a year.