Case Study: Robertson College boosts blog organic traffic with Siege Media

Robertson College boosts blog traffic value 194% with Siege Media

Robertson College, a Canadian higher education institution, approached Siege Media for content marketing services. Their challenge was to increase brand visibility and convert potential students in a saturated market, especially after a survey revealed that 77.5% of their target demographic was unfamiliar with the college.

Siege Media implemented a targeted content strategy, first creating top-funnel content for brand visibility and then middle- and bottom-funnel posts tailored to a Canadian audience. This approach led to a 653% increase in monthly organic traffic and a 194% increase in traffic value to their blog. Siege Media's work also contributed to 19 posts ranking on Page One and an estimated monthly traffic value of $11.6K.

Robertson College