Case Study: Nextiva doubles blog traffic value with Siege Media

Nextiva doubles blog traffic value with Siege Media

Nextiva, a Voice over Internet Protocol (VoIP) and cloud-based communication company, experienced a downturn in its SEO content performance. They approached Siege Media to help them rebound by tackling high-difficulty topics in the competitive SaaS space, create shareable assets to earn high-quality links, and navigate major industry changes like the rise of AI Overviews in search results.

Siege Media implemented a content marketing and digital PR strategy that included revamping existing blog posts and creating new content targeting high-value keywords. A key project was the creation of a proprietary State of the Customer Experience report. This solution drove a 100% increase in traffic value to the blog, earned 40K links, and secured 5.9K citations in AI Overviews, significantly boosting Nextiva's authority and visibility.

Nextiva