Siege Media
54 Case Studies
A Siege Media Case Study
Mentimeter, a SaaS workplace and education engagement tool, needed to gain authority and compete with major brands in the presentation software space. Siege Media was hired to provide a content marketing and SEO strategy to help them stand out in this competitive market.
Siege Media implemented a bottom-funnel content strategy focused on software comparison posts. This approach successfully positioned Mentimeter as an innovative solution and led to them ranking in large language models like ChatGPT, which drove 124,000 sessions. The strategy also resulted in a significant increase in organic traffic and keywords for key articles.