Siege Media
54 Case Studies
A Siege Media Case Study
Homebuyer, a Cincinnati-based B2C real estate research startup, faced the challenge of ranking against massive competitors in the mortgage space as a new company launched in 2020. Their goal was to show rapid SEO results to demonstrate traction for growth. They partnered with the vendor Siege Media for content marketing and SEO services.
Siege Media implemented an initial SEO strategy, including a domain acquisition, and applied its Keyword Opposition to Benefit (KOB) Analysis to identify high-value topics. By creating high-quality content, Siege Media helped Homebuyer achieve top rankings for several key terms. The results were significant, including an added traffic value of $485,000 per month, 179,618 in added organic traffic, and over 1,000 new links.