Case Study: Everlywell increases organic traffic by 83% with Siege Media

Everlywell increased organic traffic by 83% with Siege Media

Everlywell, a provider of at-home laboratory tests, sought to become a leader in health education content to drive organic traffic. They partnered with Siege Media to improve their blog content and digital PR efforts, aiming for better organization and long-term link building to support their impressive growth.

Siege Media implemented a content marketing strategy focused on creating high-quality, search-driven blog posts with promotable assets like infographics and printables. This approach supported Everlywell's category pages and capitalized on timely opportunities, such as the need for information on at-home coronavirus tests. As a result, Siege Media helped Everlywell achieve an 83% increase in organic traffic and a 75% increase in traffic value within six months, while also generating over 150 valuable links.

Everlywell