Case Study: Casper achieves $796,000/mo in traffic value with Siege Media

Casper adds $796,000/mo in traffic value with Siege Media

Siege Media partnered with Casper, an e-commerce company known for its innovative sleep products. Casper's challenge was competing for non-branded search terms, as they were being outranked by lower-quality competitors and affiliate sites, and they needed a vendor that could match their high-quality brand aesthetic.

The solution from Siege Media involved a content marketing strategy focused on uncovering relevant search terms for the buyer's journey and executing monthly link building. They also managed a blog CMS migration. The results included a 118% increase in organic blog traffic, over 2,500 new links, and top-performing content that drives an estimated $796,000 in monthly traffic value.

Casper