Siege Media
54 Case Studies
A Siege Media Case Study
BigRentz, an online construction rental marketplace, sought to expand its link building efforts and improve rankings for its core product pages. The company engaged the vendor Siege Media for content marketing services to address this challenge.
Siege Media implemented a strategy that involved pruning underperforming content and creating a mix of linkable assets and search-driven informational pieces. Their approach included producing educational content, surveys, and leveraging animated and illustrated assets to stand out in the construction niche. As a result, Siege Media helped BigRentz achieve a 138% increase in organic traffic in one year, an 838% increase in traffic to its blog, and generated over 175 new referring domains, which also improved rankings for core rental pages.