Case Study: Primark achieves measurable employee-led innovation with Sideways 6

Primark shares 3,500+ ideas with Sideways 6

Primark, a leading international retailer with over 450 stores, faced the challenge of capturing valuable improvement ideas from its 80,000+ employees across multiple markets. Without a formal channel, many frontline insights were being lost. The company partnered with vendor Sideways 6 to implement its idea management solution, FWD Th!nk, integrated into Microsoft Teams.

The solution from Sideways 6 provided a simple and structured way for Primark employees to share ideas, particularly through targeted campaigns. This resulted in over 3,500 ideas submitted, leading to a multi-million pound impact from new products and cost savings. One idea alone generated a 130% increase in sales, and the program achieved over 80% engagement in key campaigns, successfully scaling a culture of continuous improvement.

Primark