Case Study: London Midland boosts Yammer adoption and engagement with Sideways 6

London Midland - Customer Case Study

London Midland, a UK train operator with 2,500 employees, was looking for a way to increase Yammer membership, boost engagement, streamline processes, and gain better insight into activity across its network. The team turned to Sideways 6 to help support Yammer adoption and make the platform more useful for colleagues of varying levels of IT experience.

Using Sideways 6, London Midland introduced automated Yammer onboarding with public welcome posts and private follow-up messages, ran a colleague competition around cleanliness, and generated more detailed campaign and network analysis. Sideways 6 helped simplify the management of posts, images, winner selection, and automated participant messaging, while also improving engagement and giving the team better reporting capabilities.

London Midland

Matt Hatch

Digital Communications Advisor