Case Study: Online Fashion Brand Company achieves 278% ROI and $18K earned media value with Sideqik

Online Fashion Brand Company - Customer Case Study

Online Fashion Brand Company, an online-only fashion brand, needed to increase awareness for a summer men’s shirts campaign by identifying relevant micro-influencers and tracking campaign performance. They partnered with Sideqik and used Sideqik Discovery to find influencers with the right lifestyle interests and manage outreach.

Using Sideqik Discovery, the brand gifted influencers $200–$500 gift cards and tracked those gifts and subsequent posts in Sideqik to see who posted and how content performed. Sideqik’s solution produced measurable impact—278% ROI and $18k in earned media value—demonstrating clear uplift in awareness and campaign efficiency.