Case Study: Misfits Gaming achieves increased influencer growth and partnership ROI with Sideqik

Misfits Gaming - Customer Case Study

Misfits Gaming, a global professional esports team competing in games like League of Legends and Overwatch, needed to consolidate tools and turn player and talent social metrics into measurable marketing value. To create, maintain and grow influencer partnerships and brand deals while activating fans, Misfits turned to Sideqik’s influencer platform to centralize tracking and engagement across talent and community channels.

Sideqik provided a single platform to automatically track earned media value, show ROI, launch codeless promotions, and analyze data across 10+ networks (Facebook, Twitter, Instagram, YouTube, Twitch, etc.). Using Sideqik, Misfits increased influencer growth potential, maintained and expanded partnerships and brand deals, incorporated team member metrics into their overall marketing strategy, and drove 1,495,572 engagements.

Misfits Gaming

Matthew McCauley

Social Media and Marketing Director