Case Study: Peugeot achieves 513% ROI and boosts Django scooter awareness with Sideqik

How Peugeot increased awareness of Django scooters by working with lifestyle influencers

Peugeot, the flagship French automotive and motorcycle maker, aimed to introduce its Django scooter line to the Netherlands and win over young, fashion-forward urban riders in a market known for cycling. To scale and measure influencer-driven awareness, Peugeot partnered with Brandambassadors and used Sideqik’s analytics-focused influencer marketing platform to power the campaign.

Brandambassadors leveraged Sideqik to identify, manage and rank beauty, fashion and lifestyle influencers who shared the #DjangoTakesYouThere story while riding provided scooters; Sideqik automatically aggregated posts and measured impact. The effort produced 157 posts, reached over 3.8 million people with 1.4 million+ impressions and 75,110 engagements (including ~100k likes and 3k comments), delivering approximately a 514% ROI for Peugeot as tracked by Sideqik.

Peugeot