Case Study: Misfits Gaming achieves influencer growth and measurable campaign ROI with Sideqik

How Misfits Gaming Uses Sideqik to Increase Influencer Potential

Misfits Gaming, a global professional esports team, needed to update its marketing strategy to grow player and influencer reach and run measurable promotions. To do this they partnered with Sideqik, using Sideqik Discovery to scout and evaluate influencers and Sideqik Promotions to run and monitor giveaway campaigns across social platforms.

Sideqik organized Misfits’ roster, helped build individual creators (notably MSF Surfnboy) from the ground up, and tracked promotional outcomes such as giveaway winners, followers delivered and accrued brand value. Sideqik’s tools produced measurable impact—Misfits reported 30,000–40,000 engagements on direct promotions over a year and precise attribution of followers and brand value from the Alienware giveaway—driving sustained influencer growth.

Misfits Gaming

Matthew McCauley

Social Media and Marketing Director