Case Study: Major League Lacrosse’s Ohio Machine achieves $102K earned media value and stronger brand partnerships with Sideqik

How Major League Lacrosse’s Ohio Machine strenghtens brand partnerships with Sideqik

Major League Lacrosse’s Ohio Machine needed to quantify player and team social influence to prove value to brand partners, grow revenue, and keep content on trend year‑round. They engaged Sideqik to measure activations, monitor players’ social media, identify overlapping brand interests, and surface trending content with Sideqik’s measurement, Discover and Ideate features.

Using Sideqik, the Ohio Machine tracked influencer activations, produced real‑time reports, and identified high‑value partners. A highlighted activation with First Financial Bank (16 influencers) generated 247,131 engagements and more than $102,000 in earned media value; the wider program involved 55 influencers and 5 users, giving Sideqik-powered reporting a measurable track record to win new partnerships.

Major League Lacrosse

Brett Malamud

Communications and Marketing Manager