Case Study: Major League Lacrosse achieves social intelligence and tracks $102K in earned media with Sideqik

How Major League Lacrosse Gains Social Intelligence with Sideqik

Major League Lacrosse, represented in the case by the Ohio Machine team, needed to grow awareness and better measure influencer and partner-driven social activity for a niche sport. They turned to Sideqik’s influencer marketing platform—using tools like Discover and the new Ideate feature—to find and engage influencers, track impressions, and organize partner activations across social channels.

Sideqik implemented influencer discovery, content-focused Ideate searches, activation folders and analytics that calculate earned media value, letting the team filter partners and measure campaign performance. With Sideqik the Ohio Machine tracked event and sponsorship impact, including a First Financial Bank jersey sponsorship that generated $102,000 in earned media value, saw increased attendance, and gained clearer demographic and influencer targeting for future outreach.

Major League Lacrosse

Brett Malamud

Communications and Marketing Manager