Case Study: DXRacer builds brand trust and drives millions in earned media with Sideqik

How DXRacer is using influencers to build brand trust

DXRacer, a maker of premium gaming and office chairs, needed to build trust for an experiential, higher‑priced product while also quantifying and scaling influencer ROI. Working with Sideqik, DXRacer moved from one‑off unboxing sends to a structured affiliate and influencer program (launched Q4 2017) and relied on Sideqik’s vetting and analytics tools to identify trusted creators and manage partnerships.

Sideqik helped DXRacer implement influencer forms, vet talent, and measure earned‑media impact; the program placed visible DXRacer branding and discount codes on high‑visibility streams (including Ninja/Luminosity), drove traffic to the website, and delivered measurable results — Sideqik recorded over $2M in earned media value from a single stream and attributed roughly $50M in influence‑related value over six months — while enabling DXRacer to quantify Instagram/Twitter post worth and better scale the program.

DXRacer

Mitch Alpiner

Social Media Specialist