Sideqik
20 Case Studies
Case Study: Death Wish Coffee achieves 605% ROI and $6.5K earned media value with Sideqik
A Sideqik Case Study
How Death Wish Coffee Launched a New Product with Influencers
Death Wish Coffee, known for the “World’s Strongest Coffee,” needed to build awareness for a new cold brew launch in summer 2019 and wanted authentic reach among fitness and gaming audiences. To identify and engage the right micro-influencers, Death Wish Coffee used Sideqik, leveraging Sideqik Discovery to find creators with strong engagement who matched their target interests.
Sideqik helped Death Wish Coffee recruit 44 micro-influencers, send product gifts without stipulations, and track results with automated ROI and content tracking. The campaign drove $6.5K in earned media value, 13K+ social engagements, 375K+ impressions and delivered a 605% ROI based on the cost of shipping product.
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