Case Study: Coca‑Cola achieves 572% ROI and nearly 1M impressions with Sideqik

How Coca-Cola generated nearly 5x earned media value by building connections with influencers

Coca-Cola needed a way to identify which of nearly 100 influencers in its Coke Esports gifting program were true brand advocates after sending “surprise and delight” swag with no posting obligation. To track who provided sustained value and inform future gifting decisions, Coca-Cola partnered with Sideqik to monitor influencer mentions and performance over time.

Using Sideqik’s platform to automatically track mentions (Coke Esports, CocaCola, Coke Gaming, Coke), manage influencer pipelines, and generate reports, Coca-Cola drove 82 influencer posts that produced nearly 1 million impressions, ~86,841 engagements, 85,249 likes and $82,600 in earned media value—resulting in a 572% ROI (with some influencers exceeding 1,000% ROI). Sideqik’s reporting let Coke reward top performers, deepen authentic relationships, and scale the program efficiently.

Coca-Cola