Case Study: BALR streamlines influencer management and boosts brand awareness with Sideqik

How BALR streamlines influencer management and builds relationships

Luxury lifestyle brand BALR. sends daily gift packages to influencers, generating high-engagement content but making it nearly impossible to track posts and maintain institutional knowledge. Before working with Sideqik, BALR.'s teams relied on individual spreadsheets, leaving relationship management, historical tracking, and team handoffs unclear.

Sideqik’s Influencer Relationship Management platform centralized discovery, logging and real-time post tracking so BALR. can see who last contacted each influencer, compare weeks/months/campaigns, and measure impressions, engagement rates and earned media value. Using Sideqik across a program of hundreds of influencers has streamlined workflows, increased visibility on Instagram and other networks, and supported posts that have netted more than 200,000 engagements.

BALR

Thomas van Mastbergen

Head of Digital