Case Study: Amazon achieves faster streamer casting and authentic brand partnerships with Sideqik

How Amazon Uses Sideqik Influencer Data to Cast Shows and Build Partnerships

Amazon's Streaming IRL team faced a time-consuming casting challenge: finding streamers who played specific games, had strong community ties, and could be paired with brand sponsors. To solve this, the team (via Uspech Marketing) turned to Sideqik and its influencer platform to access streaming-specific social data and streamline candidate discovery.

Sideqik provided robust search by network and game, exportable influencer profiles, and detailed audience demographics and affinity analysis, enabling faster selection and sponsor alignment. As a result, Sideqik saved the team full days of manual research (work that had previously consumed roughly half their week), produced professional profiles for partners at the click of a button, and helped Amazon create more authentic, measurable brand partnerships.

Amazon