Case Study: Coca‑Cola achieves scalable, measurable influencer marketing with Sideqik

Here’s what Coca-Cola has to say about influencer marketing

Coca‑Cola partnered with Sideqik to tackle the challenge of engaging younger, digitally native audiences and making influencer activity measurable for a 130‑year‑old, ubiquitous brand. Although awareness and distribution aren’t problems, Coca‑Cola needed to reframe when and how people drink Coke, scale relevant influencer programs (particularly in gaming/eSports), and get reliable data to compare earned versus paid exposure across global teams.

Sideqik provided an easy‑to‑use, flexible influencer marketing tool that Coca‑Cola used to build an identify‑test‑recruit funnel: identify top creators, gift boxes to 100 influencers, evaluate content quality and impressions, select the top ~10%, and maintain a core roster of about five trusted influencers. Sideqik enabled cross‑team collaboration, real‑time tracking of impressions and engagements, and comparisons to media‑cost equivalents—helping Coke scale authentic campaigns, streamline workflows, and quantify influencer ROI.

Coca-Cola