Case Study: Tide gets more joy out of business with Sidekick Studios

Tide launches a 30-, 20- and 10-second TV campaign with Sidekick Studios

The customer, Tide, faced the challenge of evolving its message to appeal to a diverse range of businesses and encouraging legacy customers to switch to its mobile financial tools. Sidekick Studios was tasked with producing a new TV commercial and multi-channel campaign to highlight Tide's product offerings and empower small business owners.

Sidekick Studios filmed five diverse Tide member businesses across the UK, creating a TV spot and cut-downs for digital platforms. A key part of their solution was simultaneously filming on an iPhone to generate native-feeling social content for Meta and TikTok. The resulting "Get more joy out of business" campaign launched on TV, digital, and out-of-home channels, successfully refreshing Tide's brand message.

Tide