Case Study: Tide boosts acquisitions and conversions with Sidekick Studios

Tide grows TV attributed volume 32% with Sidekick Studios

The customer, Tide, a digital financial platform for small businesses, faced the challenge of reaching a wider and more established audience of diverse business owners and entrepreneurs. They needed to position themselves as a bank for businesses at every stage of growth, not just startups. The vendor, Sidekick Studios, was engaged to develop a marketing campaign to address this.

Sidekick Studios implemented a multi-channel campaign titled "Founders, Make Some Noise" that featured real Tide members and their businesses across TV, outdoor (OOH), and digital channels. This approach put Tide's members at the heart of the creative instead of using actors. The campaign drove significant results: a 32% growth in TV-attributed volume, a 38% year-over-year increase in OOH conversions, and a 64% increase in digital conversions from Q4 2021 into Q1 2022, while also reducing cost per acquisition by 39%.

Tide