Case Study: Tide shares authentic founder stories with Sidekick Studios

Tide films 5 businesses in 2 days with Sidekick Studios

Sidekick Studios was hired by Tide to create a documentary-style video series called Founder Stories. The challenge was to photograph and film five different businesses located across Scotland in just two days, a task complicated by the unpredictable weather and the need to capture genuine, heartfelt stories from each entrepreneur.

The solution implemented by Sidekick Studios involved using a nimble, skeleton film crew that worked in an ad-hoc way to follow the businesses throughout their daily routines. This approach allowed them to capture authentic moments with minimal scripting. The resulting video content was featured on Tide's YouTube channel and reformatted for use across digital channels to help prospective businesses understand how Tide can support them. Sidekick Studios successfully completed the project within the two-day timeframe, capturing all five stories.

Tide