Case Study: CIPHR elevates HR software positioning with Sidekick Studios print campaign

CIPHR runs a 6-month print campaign with Sidekick Studios

The customer CIPHR, an HR SaaS provider, faced the challenge of repositioning its software beyond mere functionality. They needed a print campaign that would run across multiple UK industry publications and emotionally connect with HR professionals by elevating the perception of what their technology enables, moving the conversation from efficiency to empowerment. Vendor Sidekick Studios was tasked with creating this campaign.

Sidekick Studios developed a creative approach centered on the aspirational line, "We take care of the ordinary so you can be extraordinary." They secured a striking portrait to serve as the bold visual focus and carefully crafted typography to ensure clarity and impact. The resulting campaign provided CIPHR with a consistent and recognizable brand presence over its six-month run. Sidekick Studios successfully established a stronger emotional positioning for the client, shifting the perception of their product towards the strategic value it enables for HR professionals.

CIPHR