Case Study: RISE Adaptations sparks change for disabled sports fans with Sidekick PR

RISE Adaptations drives 1,500 petition signatures in a week with Sidekick PR

RISE Adaptations, a provider of Changing Places facilities, faced the challenge of raising awareness about the severe lack of accessible toilets in UK sports venues. They engaged Sidekick PR to devise and launch a campaign to draw attention to this issue and drive change.

Sidekick PR created a hard-hitting, people-led campaign strategy that centered on the lived experiences of disabled sports fans. The solution involved launching a petition, securing media coverage with personal stories, and gaining endorsements from influencers and MPs. The campaign's launch on BBC Breakfast and in over 23 other media outlets drove more than 1,500 petition signatures in its first week and prompted a response from the Disability Minister.

RISE Adaptations