Case Study: Pete McKee achieves 8,000 attendees for '6 Weeks to Eternity' with Sidekick PR

Pete McKee draws 8,000 attendees with Sidekick PR

Pete McKee, a renowned Sheffield-based artist, approached Sidekick PR with the challenge of making his "6 Weeks to Eternity" exhibition his biggest and best to date. The goal was to attract an audience of over 6,000 people to the free two-day event at the Magna Science Adventure Centre by engaging his loyal fanbase across Yorkshire and driving significant footfall.

Sidekick PR implemented a comprehensive two-month campaign that included a launch event to generate public submissions and media interest, targeted outreach to secure pre-event coverage and exclusive reveals in key publications, and a VIP preview event for journalists. The vendor secured over 30 pieces of coverage in target media, which successfully translated into attendance. The event drew a crowd of over 8,000 people, exceeding the client's objective and leaving the artist blown away.

Pete McKee