Case Study: Lakeside Village strengthens crisis preparedness with Sidekick PR

Lakeside Village tests crisis plans in a full-day exercise with Sidekick PR

Sidekick PR worked with Lakeside Village, a popular outlet shopping destination in South Yorkshire, to test and improve its crisis communication processes. The customer's challenge was to ensure its plans were as effective as possible in the event of a crisis occurring at the retail center.

The solution implemented by Sidekick PR was a full-day table-top crisis planning exercise. This involved running a realistic fictional scenario with real-time updates to identify weaknesses in the existing crisis plan. As a result of this exercise, the team at Lakeside Village was able to identify specific areas for improvement and remedy them, ensuring the organization is fully prepared for any potential crisis.

Lakeside Village