Case Study: Kellas launches the Isle of Man’s hottest new venue with Sidekick PR

Kellas fills reservations before opening with Sidekick PR

Kellas, the team behind the renovation of the historic Manxonia House on the Isle of Man, appointed Sidekick PR to generate excitement and drive bookings for their new venue's launch. Their challenge was to showcase the scale of the sensitive refurbishment and the venue's diverse offerings to the local community in a short timeframe before its opening.

Sidekick PR implemented a short, sharp campaign that included a launch announcement, exclusive 'sneak peek' site tours for media, and securing coverage around the VIP launch. This approach successfully created significant buzz. As a result, Sidekick PR secured coverage in all major Isle of Man media outlets, reaching an estimated 57,000 people and leading to reservations filling up prior to the official opening.

Kellas