Sidekick PR
7 Case Studies
A Sidekick PR Case Study
Sidekick PR was engaged by Aimbridge EMEA, a third-party hotel management company, to raise its profile on the international stage. The challenge was to position the rapidly growing company as a leading expert in its field across the UK and Europe and to showcase its value to property owners.
The solution implemented by Sidekick PR was a proactive, strategic schedule of PR activity. This included securing thought leadership opportunities, managing media relations for new signings, and providing crisis communication support. The work by Sidekick PR generated a consistent stream of positive coverage in key trade titles, secured high-profile interviews for major announcements, and led to an increase in inbound media requests for Aimbridge's expert commentary.