Case Study: Portfolio Real Estate achieves growth and a supportive agent culture with Side

Portfolio Real Estate grows to 48 agents and $142.6M in sales volume with Side

Portfolio Real Estate, a real estate team founded by Judy Cuong and Samantha Tov, faced a significant challenge at their previous big-box brokerage. They received no support from top producers and were even discouraged, despite becoming that brokerage's number one team. They grew tired of funding the marketing of a brand that did not support them in return and sought a new solution with the vendor Side.

By partnering with Side, the team co-founded their own brokerage, Portfolio Real Estate. Side provided them with a Business Manager who taught them essential business ownership skills, and they leveraged the Side Community for networking and referrals. This solution enabled massive growth; their team expanded from 11 agents in 2019 to 48 in 2023, achieving a sales volume of $142.6 million and earning a ranking as one of the top mega teams in California.

Portfolio Real Estate