Case Study: RONA achieves better search and higher traffic with Sid Lee’s DIYctionary

RONA boosts website traffic by 125% with Sid Lee

The customer, RONA, faced a challenge in connecting with its Quebec clientele due to a linguistic gap; shoppers using local renovation slang could not find products listed by their technical names on the website. The vendor, Sid Lee, identified that this cultural disconnect was hindering the online shopping experience for users searching with common Québécois terms.

Sid Lee implemented a solution by upgrading the website's backend with a custom search engine that understood regional slang. This involved extensive research to build a lexicon of over 225 local terms and integrate them into a new, complex search system. The results were immediate, generating 5.3 million organic impressions, a 125% increase in website traffic, and 22,000 new searches, successfully proving RONA's deep understanding of its customers.

RONA