Case Study: UNM Truman Health Services boosts awareness and testing with Siarza Social Digital

UNM Truman Health Services reaches 4.4M impressions with Siarza Social Digital

The customer, UNM Truman Health Services, partnered with vendor Siarza Social Digital to launch a social media ad campaign. Their challenge was to promote inclusivity around HIV testing and increase awareness, event participation, and traffic for the LGBTQIA community in New Mexico, all with a constrained ad budget.

Siarza implemented a solution using social media advertising on platforms like Snapchat, Grindr, Facebook, TikTok, and Instagram. The campaign significantly exceeded its goals, generating over 4.3 million impressions and driving high engagement. Most notably, out of 917 tests conducted, 146 individuals cited seeing Truman on social media as their reason for getting tested, a number larger than all other reasons combined.

UNM Truman Health Services