Case Study: Polly’s Run 2025 boosts awareness and participation with Siarza Social Digital

Polly’s Run 2025 reaches 2.25 million impressions with Siarza Social Digital

Polly’s Run 2025, New Mexico's largest fundraiser for pancreatic cancer research, sought to increase awareness, drive registrations, and boost donations for its annual event. The organization engaged vendor Siarza Social Digital to execute an integrated public relations and digital advertising campaign to meet these dual goals of fundraising and community unification.

Siarza Social Digital implemented a multi-channel strategy combining earned media outreach and targeted paid social campaigns on Facebook, Instagram, and YouTube. The PR push secured significant coverage on major outlets like KOAT-TV and the Albuquerque Journal, while the advertising campaign drove registrations and engagement. This approach generated over 2.25 million total impressions, successfully establishing the event as a top local cause and driving community participation.

Polly’s Run 2025