Case Study: Hasbro opens toy invention submissions to the public with Si Digital's custom platform

Hasbro streamlines toy idea submissions with Si Digital and 9,000+ entries

The customer, Hasbro, one of the world's largest toy manufacturers, wanted to open its invention process to the public, not just professional inventors. Their challenge was to create a platform where anyone could submit toy and game ideas directly. They partnered with vendor Si Digital for a custom software and bespoke website solution to build this system.

Si Digital designed and built a bespoke platform that integrated with Hasbro's existing professional inventor system. The solution streamlined the submission and evaluation process while ensuring secure IP management. Since its launch, the platform has successfully received over 9,000 public submissions, allowing Hasbro to discover new toy concepts from a wider pool of inventors.

Hasbro