Case Study: AllTrails achieves 119% user acquisition growth with ShyftUp

AllTrails achieves 119% user acquisition growth in 6 months with ShyftUp

AllTrails, a health and fitness app for outdoor enthusiasts, faced the challenge of identifying the best international markets for global expansion after initial success in the United States. The vendor ShyftUp was enlisted to help determine which markets offered the highest opportunity and to execute effective marketing strategies using Apple Search Ads.

ShyftUp implemented a solution using Apple Search Ads to test and identify key European markets. They applied the insights gained to optimize AllTrails' App Store product page, creating a holistic paid and organic growth strategy. This approach resulted in a 119% growth in user acquisition within six months, a 32% higher likelihood of users converting to the paid app, and an 8% higher return on ad spend compared to other channels.

AllTrails