Case Study: Evernote increases registration volume by 48% with ShyftUp

Evernote increases registration volume by 48% with ShyftUp

Evernote, a major productivity app with over 250 million users, faced the challenge of scaling user acquisition while controlling costs. Their process of manually collecting and analyzing data from various sources to track keyword performance for in-app registrations was highly inefficient. To overcome this, Evernote partnered with vendor ShyftUp to develop a new Apple Search Ads strategy.

ShyftUp built a strategy from scratch and utilized the SearchAds.com tool to automate data gathering and track keyword performance efficiently. This solution delivered impressive results: a 48% increase in registration volume and a 6% reduction in cost-per-registration within three months. ShyftUp's work helped Evernote save significant time and resources by automating previously manual processes, laying a strong foundation for future growth.

Evernote