Case Study: Personal Capital boosts organic app rankings with ShyftUp

Personal Capital boosts App Store keyword rankings by 96% with ShyftUp

Personal Capital, a digital wealth management company, sought to increase organic app installs but lacked the resources for a systematic App Store Optimization (ASO) program. They turned to the vendor ShyftUp to leverage its KPI-driven ASO service to better understand and maximize their keyword visibility in the app stores.

ShyftUp implemented a solution involving comprehensive keyword research, proprietary KPI tracking, and ongoing textual optimizations. This approach resulted in remarkable growth within six months, including a 96% increase in keywords ranked for and a 286% boost in Top 1 rankings on iOS, significantly boosting Personal Capital's organic visibility.

Personal Capital