Case Study: University of Washington moves 8,000 fans smoothly with SHW's shuttle logistics

University of Washington moves 8,000 fans with SHW

The University of Washington faced the significant challenge of alleviating traffic congestion for its 10,000 fans attending the annual Apple Cup football game, as public transportation was unavailable. They engaged vendor SHW to design and implement a complex shuttle operation to serve attendees from across the county.

SHW spent ten months meticulously planning the logistics, which included coordinating with multiple agencies, designing routes, procuring over 150 buses, and building a custom ticket sales website. The vendor's operation successfully moved more than 8,000 fans safely and on schedule. This flawless execution resulted in a long-term partnership, with the University of Washington continuing to use SHW for select game-day shuttle operations since 2010.

University of Washington