SHW
16 Case Studies
Case Study: Seattle Sounders FC boosts fan engagement with SHW fan activation events
A SHW Case Study
Seattle Sounders FC energizes 7 matchday fan activations with SHW
Seattle Sounders FC engaged SHW's event planning team to orchestrate and manage seven vibrant pre-match fan activation events. Their challenge was to create official meetup parties for the "March to the Match" that would attract and entertain Sounders fans of all ages for the season's most significant matchups.
SHW's solution involved crafting unique event experiences with live music, mascot appearances, games, and activations, while also partnering with the city to ensure safety and sustainability. As a result, each event attracted hundreds of fans, successfully fostering team spirit and camaraderie. SHW's comprehensive planning enhanced the match day experience and solidified the events as an integral part of the Sounders’ game day ritual.
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