SHW
16 Case Studies
Case Study: Major League Baseball Brings Seattle All-Star Brunch to Life with SHW
A SHW Case Study
MLB brings 400 VIP athletes and families to Seattle All-Star Brunch with SHW
The customer, Major League Baseball (MLB), faced the challenge of coordinating a first-ever public VIP brunch event during All-Star Week at Seattle's active Pike Place Market, requiring an engaging and inclusive experience for nearly 400 athletes and their families. Vendor SHW was tapped to provide comprehensive event management services to handle the complex logistics and stakeholder coordination.
SHW implemented a locally-focused solution, engaging Seattle's premier partners and market vendors to create unique activations while balancing the needs of multiple stakeholders. The result was an event that far exceeded expectations, successfully showcasing signature Seattle hospitality. SHW managed over 12 event partners and 16 market vendors to bring the one-of-a-kind brunch to life.
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