Case Study: Mary’s Place raises $1.3 million with SHW’s virtual gala production

Mary’s Place raises $1.3 million with SHW

Mary’s Place, a non-profit providing shelter and services, faced a critical fundraising challenge when the COVID-19 pandemic prevented them from holding their annual in-person gala. With demand for their services skyrocketing, they feared a virtual event would fail to generate the necessary excitement and donor connection. They partnered with event management vendor SHW to create an engaging alternative.

SHW developed a comprehensive virtual gala that included filmed client interviews, managed auction details, and engaged local restaurants to provide deliverable meals, a portion of whose sales benefited the organization. This approach successfully created an engaging and connected experience for attendees. The event was a major success, raising $1.3 million to support Mary’s Place's vital services.

Mary’s Place