Case Study: Fiji Airways boosts U.S. brand awareness with SHW’s SXSW cultural activation

Fiji Airways boosts U.S. brand reach with SHW through a 4,000+ attendee SXSW activation

Fiji Airways, the national carrier of Fiji, sought to elevate its brand visibility in the U.S. market. To meet this challenge, the airline partnered with vendor SHW to create a cultural activation event at SXSW 2025.

SHW led the full-service production of the "Fiji House" event, managing everything from venue sourcing and talent booking to PR and design under a condensed timeline. The solution was highly successful, resulting in over 4,000 attendees, a 98% guest satisfaction rate, and significant press coverage. Most notably, SHW's work drove a 28% spike in U.S. website traffic for Fiji Airways during the activation, creating a lasting impact on the airline's brand presence.

Fiji Airways