Case Study: Delta Air Lines delivers an engaging global sales conference with SHW

Delta Air Lines hosts 1,200-attendee sales conference in 5 days with SHW

Delta Air Lines needed to host a major international sales conference in Seattle for 1,200 attendees from 70 countries, aligning with the launch of its new flight program from the city. The airline engaged vendor SHW for comprehensive event management and destination management services to execute this large-scale project.

SHW designed and operated four elaborate offsite events, with the signature event held at Lumen Field. Leveraging its local connections and Delta's sponsorships, SHW brought in football and soccer stars to interact with attendees. The solution included full management of transportation, venue, food and beverage, entertainment, and décor. The conference was a tremendous success, with attendees actively posting about the event on social media using the conference's hashtag.

Delta Air Lines